Culture + Community in a Time of Transformation: A Special Edition of Culture Track


Information for cultural organizations interested in participating in Wave 2

LaPlaca Cohen is excited to share that we are launching a new phase of the Culture + Community: A Special Edition of Culture Track research in collaboration with Slover Linett and Yancey Consulting. The second wave of this national survey of audiences and communities will include an even broader frame for culture (from public libraries to parks to indie music venues), as well as deeper involvement with small, BIPOC-serving organizations.

Culture + Community is a national research initiative meant to keep the cultural sector in dialogue with the experiences and needs of its communities, audiences, and participants during the pandemic and beyond. The findings coming out of this survey also aim to provide the field with actionable insights towards becoming more equitable spaces and more active participants within their own communities’ respective movements for social and racial justice. In April and May of 2020, we conducted the first wave of research with a large-scale online survey that asked about the experiences, needs, and behaviors of a representative sample of the U.S. population plus a large sample of people on the contact-lists of more than 650 cultural organizations around the country.

In the upcoming second wave of research, we are broadening the kinds of organizations in the sample by actively inviting up to 300 new organizations from categories of institutions who were underrepresented in our Wave 1 work: BIPOC-serving organizations, cultural organizations located in rural parts of the country, festivals (film, food, crafts, music), libraries, for-profit arts, and national and city parks. We’re also re-inviting all 653 organizations from the first wave of the study to participate again in this second wave of research. We aspire to reach a large, diverse cross-section of adult cultural participants from around the country, from arts attenders to people who engage more holistically in creativity and culture.

As with the first wave, there is no cost to organizations to be a part of the research. Organizations that invite their constituents into the survey will not only be contributing to the overall national picture of cultural consumer wants, needs, attitudes, hopes, and behaviors, they’ll also be getting detailed, humanistic data about their own audiences, including an online tool for comparison to the national averages across various dimensions.

If you have any questions about participation in this research, please begin by checking out our FAQ page. To stay informed with Culture Track and Culture + Community project updates, please sign up for our newsletter.

Funding for Culture + Community in a Time of Transformation: A Special Edition of Culture Track is generously provided by The Wallace Foundation, Barr Foundation, William Penn Foundation, Knight Foundation, Art Bridges, Aroha Philanthropies, and The Terra Foundation for American Art, with support from NORC/Amerispeak, and FocusVision.

More information on the Culture + Community in a Time of Crisis: A Special Edition of Culture Track, Wave 1 of this study is available here.