Culture + Community in a Time of Transformation: A Special Edition of Culture Track


Information for cultural organizations interested in participating in Wave 2

LaPlaca Cohen is excited to share our new phase of the Culture + Community: A Special Edition of Culture Track research in collaboration with Slover Linett and Yancey Consulting. The second wave of this national survey of audiences and communities includes an even broader frame for culture (from public libraries to parks to indie music venues), as well as deeper involvement with small, BIPOC-serving organizations.

Culture + Community is a national research initiative aimed at bridging the cultural sector with the experiences and needs of its communities and audiences during the pandemic and beyond. The findings coming out of this survey also aim to provide the field with actionable insights towards becoming more equitable, inclusive spaces and toward a movement of transformation as cultural organizations become more active participants within movements for social and racial justice. In April and May of 2020, we conducted the first wave of research with a large-scale online survey that asked about the experiences, needs, and behaviors of a representative sample of the U.S. population plus a large sample of people on the contact-lists of more than 650 cultural organizations around the country.

In the second wave of research, we broadened the kinds of organizations in our sample by actively inviting new organizations from categories of institutions who were underrepresented in our Wave 1 work: BIPOC-serving organizations, cultural organizations located in rural parts of the country, festivals (film, food, crafts, music), libraries, for-profit arts, and national and city parks. We also re-invited all 653 organizations from the first wave of the study to participate again in this second wave of research. We aspire to reach a large, diverse cross-section of adult cultural participants from around the country, from arts attenders to people who engage more holistically in creativity and culture.

As with the first wave, there was no cost to organizations to be a part of the research. Organizations that invited their constituents into the survey contributed to the overall national picture of cultural consumer wants, needs, attitudes, hopes, and behaviors, will be getting detailed, humanistic data about their own audiences, including an online tool for comparison to the national averages across various dimensions. We thank all the participating organizations for helping field the survey to portions of their audiences, members, and visitors. Click here to see a discipline-specific snapshot of the full list of participating organizations from Wave 2. Our Key Findings from this research will be available this fall.

In addition to fielding Wave 2 of the quantitative Culture + Community study, we are embarking on a qualitative exploration of the role of creativity, joy, belonging, and connection in the lives of Black adults around the nation. This research involves in-depth, open-ended interviews with 50 individuals across the U.S., and takes a humanistic and participant-guided approach to understanding how arts and culture work in participants’ lives and communities. A strategic activations report based on the findings from this research will be available in fall 2021.

To stay informed with Culture Track and Culture + Community project updates, please sign up for our newsletter.

Funding for Culture + Community in a Time of Transformation: A Special Edition of Culture Track is generously provided by The Wallace FoundationBarr FoundationWilliam Penn FoundationKnight FoundationArt BridgesAroha Philanthropies, and The Terra Foundation for American Art, with support from NORC/Amerispeak, and FocusVision.

More information on the Culture + Community in a Time of Crisis: A Special Edition of Culture Track, Wave 1 of this study is available here.